Quip promo code podcast if i were you5/20/2023 Shane (01:57): It came to life in the offline world in a way that we didn't fully expect, but it actually ties into a lot of those behaviors where the product isn't crazy expensive so we always make it a priority that every podcast host or somebody that's reading an ad has the product beforehand. Which is understandable because the product is kick ass, so it's understandable to take that approach, yeah. It was like product is hero, kind of that Apple type of approach where product is front and center, white background. Our initial thought going into it was, I don't know if this is going to work, because our hypothesis was that Facebook was working because our product is really well-designed, and so most of our ads were very product led. Shane (01:11): Yeah, that was and is still true at the moment. Mitch (01:03): And I know you guys, I don't know if it's still true, but at some point, you guys were spending more on offline than you are on online advertising. I thought it was cool too, especially when I got the job. So I just liked the idea that the notion of having a brand say our first employee is going to be someone who's focused on consumer insights and growth and interacting with the customer I think says a lot about what role your brand plays in changing behaviors and leading people down a path of mutual benefit, so I think that's cool. you were employee number one at Quip, right? Is that accurate to say? Well, first of all, I think it's cool that. I don't know if anyone's ever achieved that. Every one drink, one glass of water, right? ![]() Mitch (00:05): We're just exchanging some more stories about passing out in bars due to dehydration.
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